By Robert Andrews
paidContent:UK
Some good news today for publishers now considering a paidcontent strategy - 62 percent of consumers are willing to pay for general news online, according to a PwC study with World Association of Newspapers.
What most such assessments miss is the obvious distinction between mass-market readers and specialist, business readers, who are far more likely to subscribe to content. PwC’s online study, which surveyed 700 people in seven countries including the US, saw the difference and concluded: “While the vast majority of consumers indicate that they are primarily interested in general news, a growing segment is increasingly demanding specialised, targeted and relevant information.”
Specifically, respondents said they would pay the equivalent of between €16 ($21.80) and €32 ($43.67) a month for news on paper, and between €6 ($8.18) and €12 ($16.30) for news online or on mobile. In fact, those aged under 50 are more likely to pay than elder people. . . READ FULL STORY
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5/13/09 Associated press & all the bloggers give enough info so that readers like myself, would not pay for the info online"..I might give to the "cause for newspapers" as my decision on the amount of the donation as I have done from time to time to WHYY(PBS) or one of the church based groups...Newspapers might have to become non profit ,like the "League for Women Voters" or "The Heritage Foundation"..whatever doesn't thwart their ability to hire the best, most unbiasis journalist.5/13/09 andreabjackson@hotmail.com
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